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In 1999, America’s sweetheart Julia Roberts hit the Notting Hill premiere, waving enthusiastically at fans in a short-sleeved, sequined, crimson shift dress while revealing two small bushels of armpit hair. A moment forever cemented in pop culture history, it sent shockwaves through the industry at the time and to this day, is cited by many as a pivotal—if not pioneering—moment in the history of famous women bucking shaving tradition and going au naturel. 

1999年，美国甜心朱莉娅·罗伯茨亮相《诺丁山》首映式时，身着一件红色亮片材质的短袖直筒裙向粉丝热情挥手，不经意间露出了两小簇腋毛。这一瞬间永久载入了流行文化史册，也在当时的娱乐圈引发震动。哪怕不是开创性时刻，但直至今日，这仍被很多人看作是女性名人反抗剃毛传统、拥抱自然本真的关键时刻。

Roberts’ infamous showing of underarm fuzz may not have been designed to shake up society’s standards of female beauty. But the fact of the matter is it definitely had a hand in doing so, with a slew of stars boldly following in her footsteps both on the red carpet and off duty. What’s more: A recent study found that nearly one in four women under the age of 25 have stopped shaving their underarms.

罗伯茨这场饱受争议的“腋毛展示”或许并非是刻意挑战女性审美标准，但事实上，她的行为确实推动了这种改变——无论在红毯上还是在私下场合，众多明星都开始勇敢效仿她的做法。更值得注意的是：最新研究发现，25岁以下女性中有近四分之一已经不再剃腋毛了。

The truth is, women only started shaving their body and underarm hair for the sake of aesthetics because of the popular razor company ***. At the time, their only customers were men and they wanted to increase their revenue, so they targeted an untapped demographic for shaving: Women. They started marketing shaving towards women as a necessity and advertising armpit hair as undesirable.

事实上，女性最初为了美观而剃除体毛和腋毛，完全源于某剃须刀公司的营销策略。当时该公司的客户群体仅限于男性，为拓展营收来源，便将目光瞄准了尚未开发的女性剃毛市场。他们通过营销话术将剃毛塑造为女性必备需求，同时将腋毛污名化为“不雅之物”。